{"id":22067,"date":"2021-05-06T12:33:05","date_gmt":"2021-05-06T10:33:05","guid":{"rendered":"https:\/\/xnet-x.net\/?p=22067"},"modified":"2022-08-19T10:17:13","modified_gmt":"2022-08-19T08:17:13","slug":"nuestra-posicion-sobre-adtech","status":"publish","type":"post","link":"https:\/\/xnet-x.net\/es\/nuestra-posicion-sobre-adtech\/","title":{"rendered":"Nuestra posici\u00f3n sobre #adtech"},"content":{"rendered":"<p>Explicamos nuestra posici\u00f3n sobre Tecnolog\u00eda publicitaria o #adtech (Advertising Technology).<\/p>\n<p>1\/ Privacidad desde el dise\u00f1o y por defecto, sin publicidad personalizada por defecto. Solo recepci\u00f3n opcional de anuncios personalizados con datos proporcionados voluntariamente por la o el usuario. \u00bfC\u00f3mo?<\/p>\n<p>2\/ Consentimiento expl\u00edcito del usuarix para recibir publicidad: libremente otorgado a trav\u00e9s de la configuraci\u00f3n del navegador o similares, no viciado, sin forzarlo ni manipularlo mediante pop-ups sospechosos. No opt-in masivo. <\/p>\n<p>3\/ Eliminar el rastreo de terceros: No extraer datos de las y los usuarios; s\u00f3lo datos libremente proporcionados  para mostrar publicidad personalizada.<\/p>\n<p>4\/ No nos confundamos, el problema no est\u00e1 en la publicidad personalizada. Esto ya existe: por ejemplo en la tele la publicidad va por franja horaria; en un magazine por tipo de tema, etc. El problema est\u00e1 en el rastreo de datos personales y su uso para perfilado.<\/p>\n<p>5\/ Normas de interoperabilidad (llevarse la informaci\u00f3n de una plataforma a otra) para las y los usuarios destinadas a abordar la fatiga del consentimiento, no para que haya cesi\u00f3n de datos para otros servicios.<\/p>\n<p>6\/ La regulaci\u00f3n NO debe diferir entre online y offline ni para publicidad y contenido pol\u00edtico, tem\u00e1tico (issue-based) y comercial, ni debe aplicarse solo durante per\u00edodos de tiempo concretos (campa\u00f1as electorales). Evidentemente, esta regulaci\u00f3n no debe limitar la libertad de expresi\u00f3n y el debate, o sea -><\/p>\n<p>7\/ Como ya explicamos en nuestro libro #FakeYou: CUALQUIER contenido que circule mediado por pago es un negocio y debe sacarse a la luz, todos los actores est\u00e1n en la obligaci\u00f3n y el deber de verificar el contenido, que en caso de negocio\/propaganda\/instituciones no entra dentro de la libertad de expresi\u00f3n.<br \/>\n<a href=\"https:\/\/xnet-x.net\/informe-fake-news-desinformacion\/\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/xnet-x.net\/informe-fake-news-desinformacion\/<\/a><\/p>\n<p>8\/ Es fundamental obligar a los grandes productores y viralizadores de informaci\u00f3n (gobiernos, instituciones, partidos pol\u00edticos, mass media, corporaciones, etc.) a mostrar transparencia en pagos y cobros para la diseminaci\u00f3n de contenido e informaci\u00f3n, tanto online como offline. Para ello, Xnet ya hemos dise\u00f1ado una ley ;).<br \/>\n<a href=\"https:\/\/xnet-x.net\/ley-fakeyou\/\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/xnet-x.net\/ley-fakeyou\/<\/a><\/p>\n<p>M\u00e1s instituciones y consultas institucionales a las que hemos enviado la informaci\u00f3n:<br \/>\n<a href=\"https:\/\/xnet-x.net\/pedimos-eurodiputadxs-prohiba-perfilado-y-seguimiento-masivo-anuncios\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/xnet-x.net\/pedimos-eurodiputadxs-prohiba-perfilado-y-seguimiento-masivo-anuncios<\/a><br \/>\n<a href=\"https:\/\/xnet-x.net\/consulta-european-democracy-action-plan-edap-comision-europea\/\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/xnet-x.net\/consulta-european-democracy-action-plan-edap-comision-europea\/<\/a><br \/>\n<a href=\"https:\/\/xnet-x.net\/consulta-publica-digital-services-act-dsa-comision-europea\/\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/xnet-x.net\/consulta-publica-digital-services-act-dsa-comision-europea\/<\/a><br \/>\n<a href=\"https:\/\/xnet-x.net\/consulta-relatora-irene-khan-especial-onu-fake-you\/\" rel=\"noopener noreferrer\" target=\"_blank\">https:\/\/xnet-x.net\/consulta-relatora-irene-khan-especial-onu-fake-you\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Como ya explicamos en nuestro libro #FakeYou: CUALQUIER contenido que circule mediado por pago es un negocio y debe sacarse a la luz.<br \/>\nExplicamos nuestra posici\u00f3n sobre Tecnolog\u00eda publicitaria o #adtech (Advertising Technology).<\/p>\n","protected":false},"author":15,"featured_media":22069,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[],"class_list":["post-22067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","ejes-neutralidad-de-la-red","servicios-recomendaciones-de-politicas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Explicamos nuestra posici\u00f3n sobre #adtech (Advertising Technology)<\/title>\n<meta name=\"description\" content=\"Nuestra posici\u00f3n sobre Tecnolog\u00eda publicitaria o adtech. Como ya explicamos en #FakeYou: CUALQUIER contenido que circule mediado por pago es un negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/xnet-x.net\/es\/nuestra-posicion-sobre-adtech\/\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Xnet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/xnet-x.net\/es\/nuestra-posicion-sobre-adtech\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/xnet-x.net\/es\/nuestra-posicion-sobre-adtech\/\"},\"author\":{\"name\":\"Xnet\",\"@id\":\"https:\/\/xnet-x.net\/es\/#\/schema\/person\/02880890b95968f2b3bd4cfd79843d49\"},\"headline\":\"Nuestra posici\u00f3n sobre #adtech\",\"datePublished\":\"2021-05-06T10:33:05+00:00\",\"dateModified\":\"2022-08-19T08:17:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/xnet-x.net\/es\/nuestra-posicion-sobre-adtech\/\"},\"wordCount\":688,\"publisher\":{\"@id\":\"https:\/\/xnet-x.net\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/xnet-x.net\/es\/nuestra-posicion-sobre-adtech\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/xnet-x.net\/img\/posicio\u0301n-adtech.jpg\",\"articleSection\":[\"Blog - Nuestras acciones\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/xnet-x.net\/es\/nuestra-posicion-sobre-adtech\/\",\"url\":\"https:\/\/xnet-x.net\/es\/nuestra-posicion-sobre-adtech\/\",\"name\":\"Explicamos nuestra posici\u00f3n sobre #adtech (Advertising Technology)\",\"isPartOf\":{\"@id\":\"https:\/\/xnet-x.net\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/xnet-x.net\/es\/nuestra-posicion-sobre-adtech\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/xnet-x.net\/es\/nuestra-posicion-sobre-adtech\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/xnet-x.net\/img\/posicio\u0301n-adtech.jpg\",\"datePublished\":\"2021-05-06T10:33:05+00:00\",\"dateModified\":\"2022-08-19T08:17:13+00:00\",\"description\":\"Nuestra posici\u00f3n sobre Tecnolog\u00eda publicitaria o adtech. 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